myJournal Public Preview Resources
We've gathered the very best resources, both online and in print, and put them here for you. If you need tips and help on getting the best out of the Web for your business, you've come to the right place.
Books
- Naked Conversations by Shel Israel and Robert Scoble
- Presentation Zen
- Purple Cow by Seth Godin
- The Cluetrain Manifesto
- Tribes by Seth Godin
Customer Service
- Customer disservice
- How do you say no?
- Remodeling customer surveys
- The customer doesn’t care whose fault it is
Lessons
Management
- A case for inspirational leadership
- Business travel lessons of 2008
- Good images for presentations
- Heroes don’t work alone
- Love thy competitor
- Results rather than messages
- Ten tiny things every small business owner should do in 2009
- Tips for presenting
- Will your next meeting pass the “blizzard goggles” test
Marketing
- Finding meaning in marketing
- Marketing in 140 Characters or Less
- Marketing should be like a good lover
- New info shoppers
- The Global Microbrand
- Viral versus conversational marketing
- Weighty marketing
- Women and word of mouth
- You are a marketer
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