To blog or not to blog, that is the question! It’s also a question that has been asked a lot over the years.
Blogs have become a highly networked collaboration of online knowledge, communication and research. Mechanisms provide the possibility for blogs to link to each other and provide possibilities for networking and the sharing of knowledge in a public and simple manner. People are now realizing they can do a lot more with blogs.
A blogs content can classify the purpose of the blog. You’ve probably read a blog before and not known it as a blog. Personal blogs, refer to blogs that talks about the blogger himself. Other classifications include photoblogs, moblogs, vblogs, podcast blogs and business blogs.
10 reasons to run a blog in conjunction with your website…
- Give updates or hints about new products. Users can provide opinions on what they think about a current product or service.
- Give hints and leaks about new product releases before the actual product launch. Most companies now use blogs to get people excited about what they are going before they do it.
- It’s an ideal venue to let customers get acquainted with the person behind the product/service. You can get personal with them, and it’s the perfect way for interacting with new and existing customers.
- Blogs have the widest coverage among media advertising. While users continue returning and reading your blog, you will be earning more of their trust and in turn your network will grow.
- Readers can share what they learned with other readers through link sharing.
- Search engines crave new content and blogs are the ideal fodder. Blogs can add new fresh content and readers will think of your company as a brand every time there are new posts.
- Blogging is a low-cost marketing strategy compared with other paid online advertising.
- If a blog is pushed adequately through the various blogging networks, then you have the potential for new hits every time you write a blog.
- Be ahead of your competition. When search engines crawl the web they will stop and have a read of your new content. If your competition isn’t blogging, they are being skimmed over.
- Making announcements. Advise clients and customer of office opening times over public holidays. Send seasons greetings to all your client base at one time.
Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software, or on regular web hosting services. You can install blogs yourself if you are on a database web hosting plan, or we can install them for a fee. You can use pre-made templates, or you can have us seamlessly incorporate your blog into your current website. We can modify your blog to incorporate all kinds of bells & whistles!
Before you embark on your new venture…
- Search Engine traffic takes time. It can sometimes take several months for a significant flow of traffic from search engines. During these early months its wise to concentrate on alternate forms of traffic, such as social networks, forums and other peoples blogs. A blog that is constructed search engine-friendly is critical to maximize search traffic. Create great content that others will talk about and link to.
- Commitment to Blog Posting is the Key. Most post on a continual basis to keep their website looking attractive as fodder for search engines, therefore keeping traffic at a certain level. Some bloggers are able to continually direct traffic towards older links, keeping those posts active also. Committing to post on your blog doesn’t mean that you have to post every day, you just need to publish content on a regular basis.
- Aim for ‘repeat visitors’. How many of your visitors will be back? Repeat visitors are the lifeblood of blogs. Repeat visitors are your most responsive visitors in terms of comments, interaction, social votes, sales, etc.
