Everything's Gone Green

Ethical Babe

Being an Ethical Babe

As soon as you have children everything changes, or at least that’s what happened to me. Convenience foods, staying out late, cosmetics packed with chemicals and disinterest in the world all flew out the window, and in its place came everything that associated itself with a brand new, innocent and pure life.

I became interested in how world leaders were literally poisoning the world, stuff like the G8 summit and undernourised children in developing countries. Realistic enough to know that there is only so much you can do as an individual, I signed up to numerous campaigns and demonstrations where collectively like minded people stood up to let the ‘decision makers’ know that they had had enough!

At home however, a different story emerged. I look at how and where products are made. Is this toy made under fairtrade conditions and from a sustainable source? (Answer: Yes) Will this disposable nappy still be sitting on a mound in three generations time? (Answer:No) Do organic clothes really help the environment and the people who make them? (Answer: Yes). This is only the tip of the ethical iceberg, but if we all looked at how and where our products are made perhaps our planet and its people will be just as pure as newborns!

These are just some of the factors that drove Claire and me to start Ethical Babe an online store that offers for sale organic products for babies and young children. We have been overwhelmed at the positive response we have received, but not surprised – at finding a shift and demand to products such as natural nappies, wooden toys, and organic children’s clothing.  Maybe this will be our backlash against a society that has relied too much on synthetic products with any afterthought given to the future effects of not just the environment but to our children.

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