Description:
New York City icons take on a new life in a :60 spot for BBH’s new tourism spot for the City of New York. Motion Theory directors Mathew Cullen and Jesus de Francisco started with the basic storyline of a yellow cab that takes a visiting family through all five boroughs. Along the way, city landmarks and world-famous icons emanate surreal animations that convey the spirit and energy of the city. The Flatiron Building becomes a giant slice of cake, high heels strut down Fifth Avenue, and from the courtyard of the MOMA, Van Gogh’s famous Starry Night blends into an impressionistic view of Central Park. The voyage covers dozens of city icons, celebrating the diversity of one of the world’s great cities. Throughout production, the directors worked closely with Motion Theory’s animation, design and editorial teams, led by Visual Effects Supervisor Nick Losq, Art Director Mark Kudsi and editor Jeff Consiglio to create the perfect blend of animation and live-action, reflecting a style that is at once retro, modern, playful, sophisticated, and quintessentially New York.
NYC - The Ride
Directed by Mathew Cullen and Jesus de Francisco for Motion Theory
Edited by Jeff Consiglio for VFRFilms
